un.common approaches... featured entry page design: 
Abstract rendering of a b.comm client site page: gosourceglobal.com Whether you make bridges or buildings, widgets,, soup or soap, whether you serve governments or non-profits — life, engineered — operates by design. Sometimes it lives in the abstract. Whatever the assignment, we question, we seek, the "un.common" solution...
"Integrated Marketing Communications" Our business loves buzz words. Catch phrases. Hooks to hang our thoughts on. From U.S.P. to Product Positioning, to niche marketing, the communication of commerce has always sought message "integration" through all available channels. And now ... IMC... Wikipedia affirms the first known definition of Integrated Marketing Communications (IMC) by the American Association of Advertising Agencies (4As) in 1989 as ... "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other." The Journal of Integrated Marketing Communication from the Medill School of Journalism at Northwestern University, refers to IMC as 
"a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer. IMC allows one medium's weakness to be offset by another medium's strength, with elements synergized to support each other and create greater impact." So there you have it. All you didn't think you needed or cared to know about the subject. We synergize ...

© 2019  b.comm llc:    bcommadv.com    bcomm3.com