Web-sters, Defining ... After Identity, the website captures, reflects, defines the vision of the organization; the style and the substance of who you are and what you do (and aspire to become). "IMC allows one medium's weakness to be offset by another medium's strength, with elements synergized to support each other and create greater impact." Your site can level the playing field (between the big boys/big girls and the not-so-bigs). Is it your brand-buider?
u.n.comm creative... web dev

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