Telling the Story. One Ad. One Commercial. One Brochure ... Integration enhanced People, companies, organizations still need to tell their story targeted to the right people at the right time. Advertising & Promotion: the basics are still a key part of the dialogue. Pieces that fully integrate your plan. Sometimes nothing works better than a well-designed brochure, a finely tuned print ad, a well-placed tv or radio spot. Are you offering aspiration, experience, satisfaction, comfort, hope, and in some cases, joy? (Okay, we know a root canal is not supposed to be "fun" but the end result is probably a good thing...). If not, you're probably in the wrong biz. un.comm creative... adv—promotion

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