b.comm un.common approaches... (featuring a brief history of what we think we know) featured entry page art: 
Abstract rendering of a b.comm client site page: gosourceglobal.com Whether you make bridges or buildings, circuit boards, soup, soap, or serve governments and non-profits — life, engineered, lives by design. Sometimes it lives in the abstract. Whatever the assignment, we question, we seek, the "un.common" solution...
"Integrated Marketing Communications" Our business loves buzz words. Helps us look like we know what we're doing. Catch phrases. Hooks to hang our thoughts on. From U.S.P. to Product Positioning, to niche marketing, the communication of commerce has always sought message "integration" through all available channels. And now ... IMC... Wikipedia (the Funk & Wagnalls of the digital age), affirms the first known definition of Integrated Marketing Communications (IMC) by the American Association of Advertising Agencies (4As) in 1989 as ... "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other." A revered alma mater looks at it this way: The Journal of Integrated Marketing Communication from the Medill School of Journalism at Northwestern University, referred to IMC as "a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer. IMC is used practically to allow one medium's weakness to be offset by another medium's strength, with elements synergized to support each other and create greater impact." Well, there's a mouthfuil. That's it: we synergise ...

© 2015  b.comm llc:    bcommadv.com    bcomm3.com