Image Making. Brand Building. Foundation. Cornerstone, Building Block. While some orgs may not all have the budget or the resources to fully engage in IMC, the one piece any org needs to address first is Identity. Get this right, and you are on your way to establishing your brand. It is interesting how the re-crafting of image/identity influences a shift in brand perception and organizational culture. Communicators — translators of vision, crafters of image — can help shape the process. < Some ways we help lay the foundation. un.comm creative... branding

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